Mazda has launched a multi-pronged customer engagement initiative designed to increase brand loyalty and serve as a fun-filled customer interface for its patrons in Muscat.

Towell Auto Centre (TAC), exclusive dealer for Mazda in Oman, held an event at the Civil Aviation Club in Athaiba to launch the Mazda Zoom-Zoom Club.

The event was a treat for all Mazda car owners as they got to show off their prized Mazda vehicles and discuss them at length amidst lively festivities, a statement said.

The highlight of the evening was the presentation of the first few club cards to the members of the family with the highest number of Mazda cars, which were six cars.

The Zoom-Zoom Club will enable members to interact with each other through a series of entertaining activities and events organised specially for them.

Exceptional Mazda rewards in the form of discounts, incentives and special promotions will be in the offing for club members with the partnership of premium retail, dining and leisure brands in Oman, the statement added.

“We, at TAC believe our customers in Oman are looking for a more personalised experience and expect Mazda to add further value to their overall ownership experience,” said Annurag Chawla, head of marketing and communications, TAC.

“So, we decided to form an exclusive and fun Mazda Customer Club, which will provide our customers with benefits and rewards that extend beyond just that of the ownership of their vehicle,” he added.

Paul Valiyaveetil, business manager - cars & LCVs at TAC, said: “Mazda’s Zoom-Zoom club is the first of its kind in Oman and its main aim is to entertain and educate our loyal customer base and give them the opportunity to interact directly with the brand.”

The overall operations of the club will be supported by the CRM team of TAC which ensures customer satisfaction and enhanced ownership experience by communicating with over 500 customers on a daily basis. – TradeArabia News Service