Volkswagen launches Scirocco in Dubai
Dubai, January 21, 2009
The hugely anticipated third generation Scirocco has finally embraced the region’s roads at a regional launch event in Dubai.
Generations I and II of the legendary two-door sports car wrote history as the most successful Volkswagen coupé of all time with over 800,000 units sold.
Thirty four years later, Volkswagen is set to continue this success by bringing the kind of sports car that people dream of into the showroom, said an official spokesman.
“The original Scirocco presented in 1974 has long held the status of being a cult car due to its fascinating strategy of putting a sports car on wheels that is fit for use every day of the year at an affordable price,” said acting managing director of Volkswagen Middle East Joerg Andrischock.
“With the launch of the new Scirocco in the region, this iconic car is back bringing with it a successful history and established reputation which it has cumulated since its original launch.”
At the event, Volkswagen Middle East was proud to introduce one of the key designers, Andreas Mindt who worked extensively on the design of the new Scirocco.
Mindt shared with guests his expertise and knowledge on the evolution of this iconic car through its three generations from one of its key aspects - the design.
“The Scirocco is the sportiest Volkswagen car that Volkswagen has ever produced – an automobile of a new era with exciting forms, but which nonetheless embodies the typical values of a Volkswagen,” said Mindt.
“When designing the Scirocco we had certain design characteristics that we wanted to feature in the car, these included designing a coupé that looks sporty, that has a progressive edge to it, a car with extreme dimensions – flat windows, a broad body – together with ample functionality. It is these combined elements that make the Scirocco a car that is suitable for everyday use.”
In the Middle East, Volkswagen will offer the Scirocco with two TSI engines (118 kW / 160 hp and 147 kW / 200 hp).
The new Scirocco is one of the most attractive sports cars in terms of price but yet its standard features place it on the same level as the far more expensive coupés.
Always on board are 17-inch alloy wheels, height-adjustable driver and front passenger seats, leather steering wheel, parking brake handle and shifting lever grip, sport seats, split folding rear seatbacks, power windows, air conditioning, ESP, braking assistant, six airbags, power steering and of course a sport chassis.
On the top 200 hp model, standard equipment also includes chrome tailpipes, a “Titanium black” roof liner and a sound generator.
The new Volkswagen Scirocco is now available at competitive prices at all Volkswagen partners throughout the region. – TradeArabia News Service