The Ford Fusion debuts in the Middle East this September, breathing a fresh attitude into the American mid-size car.

It distinguishes itself in the most competitive of vehicle segments with its standout exterior design and engaging driving dynamics. Fusion brings to the segment good fuel economy, advanced safety, clean emissions and roomy interior space – all at an attractive value.

The new model joins Ford's refreshed passenger car lineup in the Middle East, next to the mid-size European Mondeo to offer yet another quality and value product from Ford to those seeking an enjoyable driving experience in a sharp looking mid-size car.

Fusion takes several design cues from the 427 Concept, especially its bold three-bar grille and multi-element projector-beam headlamps. It is expected to make its debut in the Middle East by the third quarter of 2008, bringing the total number of Ford passenger sedan cars offered in the region to seven.

Fusion is available in S, SE and SEL trims and is built in Hermosillo, Mexico.
 
Fusion boasts torsional rigidity 12.7 percent higher than the already outstanding base architecture. This allows the four-wheel independent suspension to absorb driving harshness and respond more precisely to steering inputs.

Four-wheel power disc brakes are standard on Fusion, and a 4-sensor, 3-channel anti-lock braking system (ABS) with electronic brake force distribution (EBD) is optional.

Fusion comes with a 2.3-litre Duratec 23 I-4 engine, featuring an all-aluminum construction, dual overhead cams, four valves per cylinder, intake Variable Cam Timing (i-VCT) and electronic throttle control to deliver smooth, spirited performance, along with good fuel economy and emissions ratings.

The four-cylinder engine delivers 160 horsepower, and can be paired with a five-speed manual or automatic transaxle. The Duratec 23 I-4 is rated as a Partial Zero Emissions Vehicle (PZEV) in California.

The Fusion's interior challenges the class leaders in roominess, including front shoulder room and rear seat legroom. Engineers set out to maximise the spaciousness of Ford's CD3 architecture for all occupants, stretching the width 30 millimetre (1.18 inches) and the length 55 millimetre (2.17 inches) to challenge the class leaders in key interior dimensions such as front shoulder room, rear-seat legroom and trunk space. Designers also worked hard to ensure passengers can slip into the back seat with ease.

In addition to carrying people in comfort, Fusion is capable of making quick work of cargo. The roomy, 15.8-cubic-foot trunk boasts a flat load floor and low liftover height with compact decklid hinges that won’t crush boxes or groceries. The rear seats feature a standard 60/40 split and fold-flat function with spring assist, allowing pass-through access to handle long items and provide best-in-class storage space.

Fusion benefits from some of the latest safety technologies available – from cutting-edge metallurgy to air bags. For example, the Fusion is designed to meet stringent new side-impact tests.

Fusion's B-pillars are made by welding two blanks of steel end-to-end – resulting in a stronger top of the vehicle and more flexible bottom. This facilitates energy absorption during a crash below the level of the occupants. The strong steel structure at the torso level and above helps prevent intrusion into the passenger compartment.

Inside, Fusion has a long list of advanced safety technologies to protect occupants. They include Ford's Personal Safety System with dual deployment front air bags, energy-absorbing safety belts and load-limiting retractors.

The Ford Fusion is the company's first fully 'digital' car. It was completely designed, engineered and tested for manufacture in a digital environment – using the most advanced design tools available for precision, quality and efficien