Bespoke 'Peony' Rolls to come to Abu Dhabi
Abu Dhabi, August 24, 2008
Abu Dhabi Motors, the sole dealer of Rolls-Royce in Abu Dhabi and Al Ain, has specified an exclusive Bespoke Phantom.
The “Peony” has been designed specially for UAE customers and features a two-tone exterior of Pearl Blue with a contrasting Moonstone Pearl Blue and Seashell interior.
“The concept of the Peony Phantom was to showcase the variety of art possible in the Rolls-Royce Bespoke Programme,” explained Kadhim Al Helli, Rolls-Royce brand manager, Abu Dhabi Motors, and the ideas man behind the exclusive “Peony” concept.
“The Peony flower is one of the most popular Oriental botanical motifs. Representing royalty, wealth and distinction it became known as the ‘king of flowers’, and we believe it is a more than fitting emblem for this unique Bespoke Phantom for the Middle East.”
The Peony leaf motif, in traditional Oriental blue and yellow, is used throughout the vehicle, featuring as an exterior logo along with interior wood trim inlay and oriental art door capping. Customised tread plates include the Oriental logo emblazoned with the words “Peony motif, exclusive Bespoke Phantom”.
“To further augment the ownership experience of the Peony Phantom, Abu Dhabi Motors has commissioned one of UAE’s most distinguished perfume designers to create a limited edition oriental ´Peony fragrance´,” added Al Helli.
“A silver-encased bottle of this limited edition perfume will accompany the purchase of the Peony Bespoke Phantom. This enticing fragrance has been exclusively commissioned as a gift with the Peony Phantom, and it is only available with the car.”
The Middle East has been a major driver in the Rolls-Royce Bespoke Programme, which allows customers to create their perfect car, designed and built to their exact specification.-TradeArabia News Service