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World’s First Sports Activity Coupe hits Saudi roads

Jeddah, May 4, 2008

The all-new BMW X6, the world’s first Sports Activity Coupé, has arrived in the Saudi Arabia market through Mohammed Yousuf Naghi Motors, exclusive importer of BMW, MINI and Rolls-Royce.

The latest addition to the BMW family will be available in two variants – the BMW X6 xDrive50i and the BMW X6 xDrive35i – representing the most sporting and dynamic rendition in the BMW X Series range yet.

Offering a brand new design approach and interpretation, the BMW X6 visualises superior driving dynamics and outstanding supremacy.

The exterior design of the BMW X6 sports a striking front end, stretched side lines and expresses powerful presence through its wheels, classic coupé proportions and sweeping flow from roofline to rear end, said a company official.

“The demand we have received for the BMW X6 in the Kingdom has been phenomenal, and we have extremely high expectations for this new offering,” explained Anees Jamjoom, general manager of Mohammed Yousuf Naghi Motors.

“We are confident that this new model will continue BMW’s journey of success in the Saudi market.”
  
“Two engines will be available on the new BMW X6, six-cylinder and eight-cylinder engines for the BMW X6 xDrive35i and BMW X6 xDrive50i respectively, both engines featuring Twin Turbo technology,” Jamjoom added.

According to him, the design of the BMW X6, alongside its impressive performance, makes the new offering the most sporty and dynamic member of the BMW X family to date.

The BMW X6 adds an innovative and highly attractive facet to the very special nature of a BMW Coupé, at the same time opening up a brand-new perspective in the BMW X family.

Featuring low side window areas and a roofline dropping smoothly to the rear, the BMW X6 clearly offers all the proportions of a genuine, fully-fledged coupé.

Enhanced ground clearance, flared wheel arches in striking design, four doors, a large rear lid as well as the high waistline, all bear out a clear styling resemblance to other BMW X range models.

The new model’s interiors – again in typical coupé style – provides ample space for the driver and front passengers and two further occupants at the rear, travelling on generously dimensioned rear seats in sporting design, with individual seat contours and integrated headrests, he said.

The interior of the BMW X6 offers a unique synthesis of exclusive luxury, sporting dynamics and powerful style to the last detail.

Tense surfaces swivelling into one another symbolise the active character of BMW’s Sports Activity Coupé, sporting features such as kneepads on both sides of the centre console, paddles on the sports steering wheel featured as standard, an elevated seating position and the fine scale on the circular instruments creating an excitingly different driving experience in the new BMW X6.

“This year will also see the introduction of several new vehicles, leading to a very exciting year for our customers in terms of product offerings. The BMW X6 is the culmination of design and technological advancements, both exterior and interior, which will drive this product to become a regional best seller."

A wide range of comfort functions and innovative entertainment options are offered across the range of the BMW X6, including BMW iDrive with personalised favourite buttons, CD-player compatible with an MP3, AUX-in bush featured as standard, USB socket, multi-channel audio system, DVD system at the rear, four-zone automatic air conditioning, active seat ventilation, back-up camera, navigation systems and BMW Assist.

“BMW has been a worldwide leader in innovation, first introducing the Sports Activity Vehicle segment with the trendsetting BMW X5, and now redefining the sports activity segment with the BMW X6,” said Jochen Stoever, regional marketing manager BMW ME.-TradeArabia News Service


Tags: Saudi Arabia | debut | BMW X6 | Sports Activity Coupe |

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