Abu Dhabi Motors boosts BMW sales
Abu Dhabi, February 23, 2008
Abu Dhabi Motors had recorded 36 per cent increase in sales for BMW Group last year.
The exclusive importer of BMW, Mini and Rolls- Royce in Abu Dhabi and Al Ain, announced its highest year-on-year growth in the Middle East for BMW Group, achieving 2,561 unit sales in comparison to last year’s 1,890 units.
This positions Abu Dhabi Motors in second place in the Middle East for BMW Group sales, outselling local competitors to become the highest selling luxury car importer in Abu Dhabi and Al Ain, the company said in a statement.
The double digit growth was due in large part to the introduction of several new models, including the all new BMW X5 Sport Activity Vehicle, the new BMW 3 Series Convertible, featuring a retractable hard top, and the new Mini Cooper, Mini Cooper S and Mini Clubman, it added.
“The past year was the best on record for Abu Dhabi Motors, reaching a peak in both sales and customer satisfaction ratings,” said Husselmann. “Our premium offerings in terms of vehicle options and after-sales packages are paying dividends.”
Other models contributing to the growth were the BMW 5, 6, and 7 Series, M-models, as well as the Alpina B6, B5 and B7. February will see the arrival of the M3-performance matching 360bhp BMW Alpina B3 Bi-Turbo, which accelerates from 0 – 100km/h in 4.9 seconds with a top speed of 285 km/h, the company said.
The company also had the highest selling BMW sales representative in the Middle East in Moutaz Louis, who sold a total of 833 vehicles throughout 2007 – a record for Abu Dhabi Motors, it added.
2007 also saw Abu Dhabi Motors become the sole distributor of AC Schnitzer BMW and Mini vehicles in the Abu Dhabi and Al Ain areas, starting with the offering of the M6-based 552 bhp AC Schnitzer Tension Street Version, with a top speed of 331.7km/h achieved at the Nardo test track in Italy.
“Acquiring the AC Schnitzer business was a strong boost for Abu Dhabi Motors; it is a testament to the quality of service that we provide our customers. As a premium tuner, AC Schnitzer performance vehicles need an importer with a proven track record of not only sales, but customer service as well,” said Husselmann.
Last year, Abu Dhabi Motors achieved the third highest sales volume worldwide for Rolls-Royce, with more than 100 per cent growth in Abu Dhabi and Al Ain, and the highest sales volume in the Middle East, placing Abu Dhabi third behind only Beverly Hills and London. – TradeArabia News Service