A completely new retailing concept for the Middle East has opened its doors at the new Times Square Centre Mall, off Sheikh Zayed Rd in Dubai.

Sharaf Group opened the region’s first Yellow Hat store, one of the world’s largest chains of auto accessory superstore and service centres, with over 500 stores throughout Asia.

Sharaf Group, as the master franchisee, plans to roll out a minimum of 12 stores throughout the UAE within three years, said an official spokesman.

Founded in Japan in 1961, Yellow Hat boasts a turnover in excess of $1.1 billion through offering a huge range of quality car products at affordable prices in a superstore format.

Stocking thousands of different products from hundreds of manufacturers around the world, the Yellow Hat store at Times Square Centre, will offer everything including car audio, alloy wheels and tyres, navigation systems, car mats, seat covers, air fresheners, cleaning products and suspension technology.

As a one-stop-shop for all auto accessory needs, Yellow Hat also offers installation and service facility for all the products on sale.

Customers can discover many of the products offered in-store from the comfort of the Internet by visiting www.YellowHat.ae, where a colourful and easy to use website is constantly updated with stock and special offers.
 
'This is an exciting time for us as the Dubai opening heralds the beginning of a new era in auto accessory retailing for the Middle East. Most other parts of the developed world offer this format of auto superstore and we are convinced Yellow Hat will prove incredibly popular with the region's car-savvy consumers,” said Sharaf Group's vice-chairman Sharafuddin Sharaf.

With a policy of only dealing with the highest quality suppliers from around the world, Yellow Hat also stocks an exclusive range of products normally only sold in Japan, offering the highest quality specifications in the world.

Many of the favourite local and international brands will also be available alongside other exclusive products from these brands that will be available only from UAE Yellow Hat stores.

Yellow Hat will also offer superior warranties for many products, with selected products offering one-for-one replacement on faulty products from 30 days after purchase up to 24 months and repair warranties on products of up to five years.

Also, if Yellow Hat installs any product purchased from its showroom an extra one year of warranty will be added free of charge. – TradeArabia News Service