Ford Middle East previewed its 2008 product line-up at the recently held Middle East International Motor Show in Dubai.

More than 100 key fleet customers and Ford dealer representatives had a chance to get behind the wheel of the Ford, Lincoln and Mercury product line-up for 2008, at Ford Middle East's Fleet preview event during the motor show.

The event previewed the 2008 Ford, Lincoln and Mercury product portfolio including the all-new Mondeo, Ford Five Hundred, Lincoln MKZ and Mercury Milan and Montego.

Hussein Murad, sales and marketing director, Ford Middle East, said: “We have an important success story to tell our fleet customers: that Ford Motor Company is on a quality roll. Changes to the company’s product development, manufacturing and quality processes have further boosted vehicle quality, putting Ford on par with the best in the business. And what better way of doing this than by inviting our key partners to come and experience our award winning new models first-hand.'

Murad added: 'Our product-led drive keeps going strong for 2008 with the new models we introduced during the Motor Show. Improvements in the quality, engineering, design, safety and standard features increase the longevity and residual value of our products, which continue to receive quality and safety recognitions.” - TradeArabia News Service