Volkswagen, Heidi Klum and Seal have announced a three-year partnership at the Automobilforum in Berlin.

'Klum and Seal are a modern patchwork family. They are natural and unpretentious personalities, tolerant and globally orientated - and thus represent values which can be attributed to Volkswagen, too,' said head of Group Communication at Volkswagen Stephan Grühsem.

Seal has had close ties to the Volkswagen Group for some time now. The relationship began at the launch of the new Passat in Hamburg in February 2005.

'Our relationship has turned into a real friendship,' said Grühsem. 'Seal truly has petrol in his blood. He is extremely savvy when it comes to knowing the ins and out of our automobiles.

'And since Heidi Klum also has long-standing ties to Volkswagen, it seemed only natural to devise a promotion concept that would accommodate both of them as a couple. It is their first joint appearance as brand ambassadors,' added Grühsem.

The collaboration will begin with the campaign for the Tiguan, which entails both print ads and a TV commercial as well as Making-ofs to be posted on the Volkswagen website and a video broadcast by the couple to the dealership conference in Andalusia.

The TV commercial will feature Seal's new CD, 'Living the Right Life', as the soundtrack.

The couple says its collaboration with Volkswagen has been a lot of fun, that they made a good team and were able to contribute ideas of their own and that they look forward to more joint appearances for Volkswagen.Trade Arabia News Service