Panasonic Electric Works Middle East & Africa (Pewmea) has announced the opening of a new technology hub in Dubai that features an expansive showcase of its industry-leading indoor air quality (IAQ) solutions in a hands-on setting.

The ‘Innovative Customer IAQ Experience Zone Center’ has been launched in partnership with Al Futtaim Panatech, the sole distributor of the Panasonic brand in the UAE, and in collaboration with Rising Sun Electricals Trading, a top electrical trading business in the Gulf.

The centre, inaugurated on July 13, offers customers the opportunity to experience the brand’s IAQ innovations, as well as interact with in-house experts so they can gain a comprehensive understanding of the latest Panasonic technologies.

The opening of the experience centre highlights the ongoing investment in the region by Panasonic, a division of Panasonic Marketing Middle East and Africa FZE (Pmmaf).

It said it is particularly focused to expand its ventilation fan business in the UAE market.

“The launch of our first-ever IAQ Experience Zone Center marks a significant milestone for us,” said Pewmea Sales Director, Sudesh Unni.

“At Panasonic, our focus has always been helping customers live better and healthier lives, and an integral part of this is developing unique IAQ technologies that sense and reduce hazardous substances in the air we breathe. 

“With this innovative facility, we hope to be able to strengthen our efforts of promoting wellbeing with quality air. 

“This is also our own little way of supporting the UAE National Air Quality Agenda 2031. We hope to see this as a venue to educate more people not only on the importance of the quality of the air we breathe, but also on how to leverage our IAQ innovations and help them optimize their spaces for a more productive and happier life.”

Yasuhiro Kawasaki, IAQ General Manager, Pewmea, said: “The experience centre is perfectly aligned with our continuous efforts of strengthening relationships with customers and industry partners. 

“We are pleased to have created a space in which we can nurture these relationships – engage with clients and partners to expand Panasonic IAQ product awareness in the country and work together to achieve healthier, smart and sustainable living and working spaces. 

“To be have the support of Al-Futtaim Panatech and Rising Sun Electricals Trading on this venture is inspiring because it combines the strengths of Panasonic’s world-class innovations with our partners’ expertise and long-standing reputation in the market.”

George Alexander, General Manager, Al-Futtaim Panatech, said: “We are excited about growth opportunities in the local IAQ market, especially with people becoming more conscious about the importance of healthier spaces.

“The IAQ Experience Zone Center will serve as a dynamic hub not only for end-users but also for architectural and design professionals, contractors, and other professionals in the built environment and health space. 

“We are confident that the centre will facilitate more conversations with our customers on healthy IAQ and its benefits, and thus allow us to share our expertise in the market.”

Akbar Hussain, Rising Sun Electricals Trading LLC, said: “We have always regarded our customers and partners as vital members of the Rising Sun Electricals family.

“Having this multi-functional facility in our space strengthens that value as it helps us widen our horizons, allowing us to expand our offerings of immersive experience centres with Panasonic’s latest IAQ solutions zone now in our hub. 

“The Panasonic IAQ Experience Zone Center has been designed to inspire purposeful innovation to embrace healthier built environments through experiential product demos and informed interactions with our in-house experts.

“It’s a holistic experience that also showcase a broad spectrum of who we are as a company, and we are definitely pleased to be a part of this initiative.”

In addition to cutting-edge IAQ solutions, Pewmea also offers electrical construction materials and a wide array of products such as wiring devices, LED Lamps and Fixtures, Fire Alarm System, KNX Home Automation, Solar Systems, Switchgears, Conduit Pipes, and much more.-TradeArabia News Service