Du, a leading UAE telecommunications provider, announced that it will be an official partner of the Dubai International Film Festival (Diff), which opened today (December 7).

Present at the event was  and Farid Faraidooni, du’s chief commercial officer, a statement from the company said.

In its capacity as an official partner, du is bolstering its strategy to bring the best in entertainment to its customers, by rewarding the most popular film shown during Diff with the du People’s Choice Award, as voted for by the UAE community, said a company statement.

“The du People’s Choice Award will be an exciting category; it will be extremely rewarding for the recipient to know that their film was chosen by popular choice by everyone who watched it,” said Abdulhamid Juma, chairman of Diff.

“We are looking forward to presenting an exhilarating celebration of cinema to our customers, and by engaging them with Diff in surprising new ways,” Farid Faraidooni, du’s chief commercial officer, said.

Visitors to the VOX Cinemas at Mall of the Emirates to watch movies at Diff, stand a chance to be randomly chosen as the winner of two tickets to a Diff movie screening, by being in the du film booth designed to make visitors feel like celebrities, the statement said. – TradeArabia News Service