Fujairah Media Group, in collaboration with Mamoth Holdings, has started broadcast of its newly-launched ABC TV, a free-to-air, family-oriented TV channel that features Western and Arabic programming.

A joint venture between the Fujairah Cultural Authority and Arab International Media Services, Fujairah Media Group, said the launch is consistent with its mission to deliver great-value entertainment to the region's TV audiences.

"ABC TV is a free-to-air TV that features excellent-quality programming and includes several western  productions that have not been featured in this market, making it a truly attractive choice for TV viewers all over the region," said Mekki Abdulla CEO of Fujairah Media Group.

"Moreover, the new channel offers general entertainment programming, so we are targeting a diverse mix of viewers. In particular, we have lined up an exciting selection of programs targeting younger audiences in the morning, while there will be family-oriented programs in the afternoon and evening," he noted.

Hany Barakat, station manager, ABC TV, said: "We have a great team at ABC TV and an excellent line-up of programs that will definitely attract audiences of different ages. Our unique programs have been developed based on extensive research of the preferences of our target audiences."

"In this regard, we are confident of catering to the distinct demands of TV viewers all over the region," he remarked.

Headed by Barakat, who brings his extensive industry experience to the network, ABC TV stands out with its distinguished team of presenters from all Arab nationalities, who collectively provide audiences with a wide variety of programming, said Abdulla.

The network's premium shows cover various interests, including entertainment and games, culinary art, sport, culture, and several other fields of interest – all presented in an innovative way to attractive audiences from different age groups.

"One of the prominent personalities at ABC TV is Taj, the famous kids show presenter and comedian who is now part of the ABC Team. Taj will be providing top-notch programs for young audiences and will also host an amusing cooking show."

"Another program to watch is ‘Krazee TV’, a television shopping program that runs daily live reverse auctions from 1 am to 7 am. ‘Krazee TV’, is also expected to be expanded and broadcast on other TV channels," he added.-TradeArabia News Service