Fujairah Media Group, the joint venture between the Fujairah Cultural Authority and Arab International Media Services, will open a first-of-its-kind Arabian themed drive-in cinema in Fujairah in October.

Branded as Arabian Cinemas, the state-of-the-art facility will be an outdoor entertainment complex featuring four drive-in digital theatres that together can accommodate more than 800 cars at a time.

Arabian Cinemas incorporates the world’s most advanced 3D theatre technologies and will be equipped to deliver the highest quality outdoor theatre audio-visual experience, a statement said.

The complex can accommodate more than 7,200 patrons a night, who can view some of the best movies from Hollywood, Europe, the Middle East and Bollywood.

“This Arabian-themed drive-in cinema is in line with our long term commitment to complement Fujairah’s abundant natural beauty and growing tourist appeal with innovative, value-added offerings,” said Mekki Abdulla, CEO, Fujairah Media Group.

“The tourism sector in Fujairah is relatively young and certainly full of opportunities. By launching ventures such as Arabian Cinemas we are supporting the government’s ongoing efforts to comprehensively develop the emirate’s tourism industry,” he added.

Talaat Captan, CEO of Arabian Cinemas, said: “Watching movies is undoubtedly one of the main forms of entertainment for UAE residents, a fact that is underlined by the packed houses that most theatres in the country witness on the weekends.”

“While most of the cinema goers are used to the traditional movie theatres and multiplexes, we believe there is a largely untapped market of film lovers who would like to experience a totally different ambience while watching their favourite movies.”

“This was the premise on which we decided to set up a unique Arabian style drive-in theatre, which allows patrons to enjoy watching movies from the comfort of their car,” Captan continued.

“All they need to do is to drive in to the facility, purchase a ticket at the drive-through ticket booth, park their vehicle in a designated spot and watch movies on a giant projection screen while listening to the film’s audio FM channel. Add to that, the option of having a shawarma along with other eatables, refreshments or even shisha served directly to your vehicle,” Captan concluded.

During non-movie hours, the Arabian Cinemas facilities will be utilized for special events such as music concerts, cultural festivals, golf school, driving range, car shows, flea markets, among others, the statement added.

The drive-in theatre is scheduled to open on 10/10/10 at 10 pm, the statement said. – TradeArabia News Service