Emirates National Oil Company (Enoc) has joined Dubai Electricity & Water Authority (Dewa),  to launch a consumer awareness campaign on reducing water consumption levels in Dubai.

The campaign will run throughout Ramadan at Enoc/Eppco service stations in Dubai.

Posters on the importance of reducing water consumption quoting wise sayings from Prophet Mohammed, are placed in Enoc/Eppco stations. They also provide guidelines on how to perform the six steps of Wudhu (Ablution), the Islamic act of cleanliness using water in preparation for prayers.

“Recent studies show that the UAE has one of the highest water consumption levels in the world due to climatic conditions and increased utilisation. It is essential to join hands to help address this issue and our awareness campaign in this regard, aims to conserve water by making more people understand the seriousness of the problem,” said Khalid Hadi, Enoc Group brand and marketing manager.-TradeArabia News Service