Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, has launched its ‘Jotashield SuperDurable’ and ‘Jotashield Heritage High Build’ in Qatar.

The launch of these unique products is in line with the leading paint manufacturer’s commitment to support the growing need for ‘green-compliant’ paint products in the Qatar construction market.

The latest paints which are formulated to extend the life span of properties and reduce maintenance cost, were highlighted in a conference for leading architects and consultants based in Qatar.

Created to address the increasing demand for environmentally safe paint products in the region, ‘Jotashield SuperDurable’  is a low volatile organic compound (VOC) coating based on a special hybrid silicone binder with twice the life span of traditional coatings.

It provides superior durability, anti-concrete carbonation properties, and low chemical reactivity, thus enabling it to offer superior concrete protection and help reduce maintenance costs. Furthermore, the product offers superior durability to withstand the harsh climate in the region, among other properties that prevent the degradation of structures.

‘Jotashield Heritage High Build’ is a single pack modified acrylic, water based high build textured coating that is ideal to endure the unforgiving weather conditions in the region. It is an extension of the highly successful ‘Jotashield Heritage’ range, which has become the most preferred finishes in the Middle East in the past few years.

“'Green’ is the buzz word right now in the construction sector, which is why introducing consumer friendly products is a strategic objective for us,” said Gunnar Eikebu, country manager, Jotun Paints - Qatar.

“Through extensive investments in research and development, we have formulated a range of paints under the Jotun concrete protection systems, which achieve the twin aims of protection and decoration,” stated Eikebu.

Over the years, Jotun paints have been used in a number of high profile projects around the world including the Eiffel Tower, Burj Al Arab, China Opera house and Nile City Complex, he added.-TradeArabia News Service