Discovery Networks, Europe, Middle East & Africa (EMEA) scooped six awards – three Gold and three Silver – at the Promax Arabia Awards held recently at the Grosvenor House Hotel in Dubai.

The Promax/BDA awards annually recognise marketing creativity, quality and achievement for companies in the field of electronic and broadcast media and are regarded as the most prestigious honour for creative endeavour in promotion and marketing.

“With television experiencing huge growth in the Middle East, capturing viewer attention for upcoming programmes is becoming increasingly important,” said Karin Heijink, channel director, DNE Emerging Markets.

“With more than 300 channels, the Middle East TV sector is highly competitive. The target audience is fragmented and intensely diverse. Competition for viewers is increasing and these wins demonstrate that we are developing challenging, creative and insightful promotional campaigns that can win over audiences and persuade them to choose to watch Discovery,” he remarked.

Discovery Networks EMEA’s wins are as follows:

Gold for Best Promo Not Using Programme Footage. Football Hooligans International (Directed and Produced by Jan Dorosz, Discovery EMEA)

Gold for Best Promotional Campaign. Football Hooligans International (Directed and Produced by Jan Dorosz, Discovery EMEA)

Gold for Best Programme Promo. Chop Shop (Produced by Discovery UK)

Silver for Best Programme Promo campaign. Football Hooligans International (Directed and Produced by Jan Dorosz, Discovery EMEA)

Silver for Best Promo Not Using Programme Footage. Most Evil (Exec Produced by Jan Dorosz and produced by Smithereen).-TradeArabia News Service