S&T, the $50 million flagship company of the Sobha Group, is poised to boost its presence in the UAE with exclusive focus on the booming hospitality sector.

A regional leader in interiors decoration, S&T is targeting 50 per cent of its business turnover from the Emirates in the next two years.

The company unveiled its plans to tap the hospitality sector in the UAE in a major way, ahead of its participation at the`The Hotel Show,’ which runs till June 10 at the Dubai International Convention and Exhibition Centre.

Senior S&T officials said that the company has a healthy pipeline of major hospitality projects this year which will add value to its existing portfolio.

“We are looking at doubling our turnover every year thanks to the tremendous opportunity the UAE hospitality sector offers in terms of the increasing number of hotel and tourism-related developments with a reportedly committed cumulative investment to the tune of $70 billion,” said Waqas Suleiman Al-Adawi, director, services & trade company.

“We are confident that S&T with its track record of cutting-edge professionalism and relentless focus on quality will be able to create new benchmarks in interiors decoration. So far we have successfully completed a number of prestigious projects in the UAE and are currently adding new major hospitality projects to this portfolio at a rapid pace,” he said.

S&T is looking at increasing its business turnover to $200 million in the next two years expecting half of it to come from hospitality projects in the UAE.

The company has to its credit an unmatched reputation in creating awe inspiring interiors for palaces, mosques and hospitality projects across the Arabian Gulf, since its establishment in 1976.

“The exponential growth in travel and tourism in the UAE with an estimated contribution of over 18 per cent to the national GDP has triggered the expansion of the market.

Dubai continues to lead the industry as the tourism and business hub but significant developments worth  billions of dollars are taking place in Abu Dhabi.

Ras Al Khaimah in the Northern Emirates is also keeping up an accelerated pace in the development of hospitality projects spurred by its increasing tourism potential,” Al-Adawi said.

He said that such expansion of the market will support S&T’s aggressive expansion plans in the UAE’s hospitality market.

“As an interiors entity well-known in the regional market with a number of signature projects in our portfolio and high-level credentials, we are confident to deepen our presence in the UAE further, Al Adawi pointed out.

Over the years we have been credited with a single-minded focus on globally benchmarked quality standards and this has been the driving force of our growth strategy,” he added.-TradeArabia News Service