SAE Institute has extended its creative expertise to Mirage Promotions, the company said in a statement.

SAE Institute, recognised as the most advanced educational phenomenon in the fields of audio engineering, digital animation, web design, filmmaking and electronic music production, has joined hands with Mirage Promotions to sponsor the upcoming Santana Concert

SAE Institute will also produce the event’s Television and Cinema Commercials, which played an integral part of the musical event’s widespread promotional campaign.

SAE’s partnership with Mirage Promotions was initiated last year at the time of the Pink Concert where they secured a part sponsorship, and where a similar agreement applied.

“We are very content with our on-going relationship with Mirage Promotions. We see the ongoing association as a mutual benefit to both organizations,” said Managing Director for SAE Asia Pacific and Middle East Marco Bettelli.

“We are, once again, proud to be associated with Mirage Promotions and to be contributors to the Santana Concert’s promotional campaign and are confident in the event’s success. Such collaborations are very important to us and to our students as they symbolise our active role in the industry in which our students will graduate to work in.

“We look forward to enhancing our relationship with Mirage Promotions in 2008 and hope to involve our students more and more in future projects.”

The striking commercials, which were produced using the latest technology in editing and compositing software, were inspired by the guitar icon and Grammy winning, recording legend Carlos Santana’s live performances together with the young spirit and drive which readily flows at the SAE Institute’s premises. 

The commercials are currently being aired on regional TV as well as in cinemas across the UAE. – TradeArabia News Service