Private Label Middle East (PLME) - Dubai 2007, the fourth private label and contract manufacturing exhibition in the Middle East, has opened up new business potential for all the exhibitors.

PLME - Dubai 2007, which hosts national pavilions from Germany, Italy and Turkey, along with manufacturer groups from Croatia, Bulgaria and Italy, has generated unprecedented response and confirmed business orders from visitors and trade buyers, said an official spokesman.

The exhibition is by far the biggest regional exhibition catering to private labels and contract manufacturing.

Organised by Channels Exhibition, the exhibition has attracted over 100 exhibitors specialising in the research, development, design and packaging of in-house brands manufactured under contract for sale under private labels.

Germany, one of the major centres for private label manufacturing, has one of the biggest representations from any single country. The pavilion hosts 14 companies.

Speaking on behalf of the German Pavilion, Udo Frenzel, Consultant to German Cosmetic, Toiletry and Perfumery Association for International Exhibition, said: "Dubai is an excellent marketplace and business hub for the entire region, catering to a vast geographical area - from Syria to India; and CIS to North Africa. The Private Label Middle East - Dubai is the ideal platform for small and medium sized brands, reflecting the huge potential of the Middle East market for private labels. The success of the exhibition is evident in the growth of German exhibitors, which I am confident will increase in the next year."

Similar views were echoed by Teresa Barp, representing the Special Project Office from the Italian Institute for Foreign Trade, who put up a massive Italian Pavilion at the exhibition.

 "Although this is our first participation at the PLME-Dubai, the Italian companies have been very successful in getting firm business orders and the response has far exceeded our expectations," said Barp.

The exhibition focuses on a wide array of products, ranging from food and beverages, home care, hygiene, electronics, white goods, clothing to stationery and disposable industrial items.- TradeArabia News Service