The Sharjah Media City (Shams) launched a programme on October 7 that seeks to nurture social media ‘influencers’ through a series of training workshops over six weeks, and integrate them into the job market, a report said.

The ‘Influencers' Room’ programme has enrolled more than 500 participants who were selected following an evaluation of their applications, Emirates News Agency, WAM, said.

The programme will offer workshops and interactive sessions covering fundamental aspects of influencer marketing, content creation, collaboration with brands, audience engagement, social media strategies, and personal branding.

These initiatives will be led by content industry experts in collaboration with global platforms, digital marketing specialists, and successful influencers.

The programme will include inspiring talks, featuring well-known influencers who will share their journeys, experiences, and valuable insights.

The focus will be on challenges, success stories, and tips for breaking into the competition in this field.

Participants will have the opportunity to network with peers, industry professionals, and potential partners, as well as engage in special meetings to facilitate collaboration and build relationships within the emerging influencers and content creators’ community.

Rashid Abdullah Al Obad, Director of Sharjah Media City, said that the Influencers' Room programme aims to nurture and empower content creators by equipping them with the skills, knowledge, and confidence necessary for success in this field.

It will provide them with a unique opportunity for growth and professionalism, he said.