In an exciting cross-cultural celebration of beauty, poised to make waves in the world of makeup, Bollywood actress and entrepreneur Katrina Kaif has announced a digital association with Global Beauty Mogul, Huda Kattan.

 

This partnership offers fans an exclusive look into their makeup routines, personal and entrepreneurial insights and the inspiration behind creating their iconic beauty brands.

 

In an intimate conversation, Katrina, who is also the Co-Founder of Kay Beauty, and Huda, the Founder of Huda Beauty, explore their entrepreneurial journeys and the inspirations behind building their business empires. They share insights into their passionate communities of Kay Beauty and Huda Beauty fans around the world. 

 

Viewers will also see them trying out each other’s signature products and exchanging tips and techniques. This association provides a fresh perspective, highlighting how both brands are challenging the societal perceptions of beauty.

 

Additionally, both the gorgeous women will explore the evolving landscape of beauty standards and the impact on individual expression. 

 

Katrina highlights the transformative power of self-expression and how more and more women are embracing their unique features and personal styles. Huda notes that social media and global platforms have accelerated this shift, empowering women to redefine beauty on their own terms. 

 

Together, they emphasise that building a strong community fosters confidence and self-empowerment, encouraging a more inclusive and diverse representation of beauty on a global scale.

 

On the key tieup, Katrina says: "I have always admired Huda for her fearless approach to beauty, her authenticity and dynamic energy. We are not just two founders - we are two women who believe in challenging beauty norms and encouraging people to express themselves freely. Huda has broken so many stereotypes about beauty and inspired confidence in countless women, we hope to connect to beauty lovers across the world and establish a deeper connection with our communities that truly value individuality and self-expression."

 

Huda says: "I’m obsessed with Katrina! She’s so talented, and the way she’s built Kay Beauty with such a strong sense of identity is just incredible. Working with her has been such a pleasure - our shared passion for pushing the boundaries of beauty and empowering people to embrace their authentic selves has really brought us together."

 

"We had an amazing time filming this video; Katrina knows exactly who she is as an entrepreneur, and it shows in everything she does. I’m excited for our communities to come together and share our love for beauty," she added.

 

In a spirited exchange, both Katrina and Huda also explore the game-changing role of influencers in marketing. 

 

Katrina notes that content creators enable brands to engage directly with consumers and stay on top of trends, while Huda emphasises their impact on shaping opinions and influencing behaviour. 

 

Together, they highlight that smart use of these platforms can enhance brand visibility, foster authentic connections, and drive success in the beauty industry.

 

The conversation also takes a playful route as both founders try out each other’s products on one another while pairing their favourites for a match made in heaven.

 

This association also marks an exciting milestone for Kay Beauty, co-founded by Katrina and Nykaa, India’s leading beauty and lifestyle destination, as the brand recently launched in the GCC region. Kay Beauty is available in the UAE, exclusively with Nysaa, located at City Centre Mirdif.