Tuesday 16 April 2024

Bercetche enters Bloomberg TV with new morning show

DUBAI, February 19, 2024

Bloomberg Television has announced that Joumanna Bercetche will be the new anchor of its flagship morning prime time show - Daybreak Middle East and Africa - starting from April. 
Based in Dubai, Bercetche will be alongside anchoring, broadening its coverage across the region, leading in-depth reporting on marquee events and interviewing key policymakers, leaders and executives shaping the region's future.
Daybreak Middle East and Africa broadcasts (at 8am UAE) from Monday to Friday, bridging the Asian and European editions of the prime time morning show Daybreak. 
The programme provides audiences with a daily spotlight on one of the world's fastest-growing regions, with the latest global markets and analysis, plus news-making interviews, with a special focus on MEA.
On her new role, Bercetche said: "I am delighted to be joining Bloomberg’s influential newsroom and its team of authoritative anchors and reporters. The quality of Bloomberg’s news coverage is renowned globally and I look forward to highlighting the stories from the Middle East alongside our team on the ground."
"This is a moment of fast paced change and growth in the region with important business, financial, economic and energy stories shaping global dynamics and the decisions of business leaders. A very exciting time to be taking up this role," she added.
Bercetche joins Bloomberg from CNBC where she was a London-based anchor and journalist. She has interviewed prominent figures, policymakers, CFOs and CEOs and key central bankers from across EMEA and moderated panels at the World Economic Forum at Davos, the International Monetary Fund and more.
"She is a brilliant addition to the Bloomberg TV line up with her extensive experience covering the biggest stories shaping business and finance," said Julie Alnwick Mchale, Global Head of Bloomberg Television. 
"Having worked in the City of London, she brings first-hand experience of this world to her role.  Her ability to make sense of the key stories driving the news agenda both across the region and globally will enhance our coverage and serve audiences across multiple platforms," she added.
Prior to working in broadcasting, Bercetche spent 11 years working in the City of London, including at Citigroup and Goldman Sachs as a macro and fixed income specialist on the trading floor. 
She studied Economics as an undergraduate at the American University of Beirut, where she was the recipient of the Penrose Award. A dual national with UK and Lebanese citizenship, Joumanna speaks Arabic and English fluently. In May 2022, she obtained her CFA certification in ESG Investing. 
In another startegic move, Bloomberg's Brad Hodson will take up a new role in Dubai as Executive Producer for Daybreak Middle East and Africa, with responsibility for the flagship morning show and other major TV coverage being led from the region.
Hodson was previously the Executive Producer for the US's prime time morning show: Surveillance and Bloomberg Technology based in New York.


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