Sunday 3 March 2024

Abu Dhabi Retail's winter shopping season kicks off

Abu Dhabi Retail unveils 2023 winter shopping activities

ABU DHABI, November 23, 2023

Abu Dhabi Retail is launching its 2023 Winter Shopping Season across the emirate from November 24, 2023 to January 31, 2024, offering unbeatable deals, unique retail experiences, and entertainment for all ages.

This year’s season will feature a wide range of activations and promotions across more than 3,500 stores at 27 malls. Partnering with luxury names such as Ounass, Benefit Cosmetics and Michael Kors, Abu Dhabi Retail will have an array of exclusive brand experiences for visitors to indulge in.

Abu Dhabi Retail has also partnered with Abu Dhabi Islamic Bank (ADIB) to give the bank’s Visa Card holders a chance to enter a draw when more than AED 300 is spent through the “Shop & Win” initiative.

Highlights from the 2023 Abu Dhabi Winter Shopping Season:

There is a chance to earn bigger rewards while shopping. Amber, an Al Tayer Group Loyalty Programme, will allow shoppers to earn 5x points through its loyalty programme, on brands such as Bloomingdale’s Beauty, Emporio Armani, Gap and Boucheron.

Date: November 24 – January 31

The Zayed Exhibit of Rare Watches

Co-hosted by Caliber Cafe and Luxury Souk, The Zayed Exhibit will display a remarkable collection of over 100 United Arab Emirates Rolex logo watches, paying tribute to the rich heritage of the UAE as well as acknowledging the timeless elegance of Rolex timepieces.

Date: 11 – 24 December

Tryano x Rain Café at Liwa Village

Discover the intersection of luxury and local culture at this Tryano x Rain Café pop-up, launching at this year’s Liwa Village. It elevates style with exclusive, handpicked streetwear and athleisure collections brought by two homegrown favourites, where there is a chance to try activities such as customising fragrances and sneakers. While savouring the customary order from Rain Cafe, discover the inaugural Bunka Pop-Up concept, home to the most popular local and international streetwear and sneaker brands, making its first-ever appearance in Abu Dhabi and within the Tryano space.

Date: December 16-January 6

Benefit Cosmetics – Immerse Yourself in the Beneverse

Do not miss this chance to be part of Benefit Cosmetics’ colourful evolution. Step into the brand’s vibrant pop-up and be among the first to experience Benefit’s global rebranding, bursting with a new, vivid identity. Seize Insta-worthy moments in the infinity photo booth and engage in an array of activities ranging from onboarding experiences that immerse one in Benefit's transformation to utilising your artistic skills to customise the pop-up.

Date: 16 December – 8 January

Michael Kors Holiday Pop-Up Shop

Explore Michael Kors’ immersive pop-up shop. Browse the brand's latest collection and enjoy a unique, multisensory retail experience. Snap your perfect photos at the infinity mirror and try your luck at the claw machine, where exclusive Michael Kors gifts are yours for the taking.

Date: 16 December – 8 January


Step into a world of curated elegance at Mirbad's Winter 2024 Hotel, a four-day showcase spotlighting the region's most influential designers and artists. Immerse yourself in a shopping experience elevated by Instagrammable art installations and live performances. From fashion to fine dining, the event is a one-stop destination for style, art, and social engagement.

Date: 4 – 8 January

Ounass x Amina Muaddi Retail Escape

Amina Muaddi and Ounass present exclusive pieces from the coveted footwear brand at its first-of-itskind showcase in the GCC, designed by Crosby Studios and taking place at Mamsha Al Saadiyat. The travelling Ounass x Amina Muaddi pop-up has been masterfully designed as a complete immersion into the brand and its latest collecton. True to Ounass's commitment to exclusive curations and convenience, guests will select their coveted pair, and have it delivered directly to their doorstep.

Date: January 4-February 4

Roster of brand experiences and in-mall themed events will include:

Amazing Sale: Discover exclusive offers, promotions and up to 80% discount across +27 malls.

Date: November 24-26

Marina Mall charity souk: Shop for a cause and make a meaningful impact this holiday season, in collaboration with the Make-A-Wish foundation.

Date: December 2-3

The Galleria Al Maryah Island’s Winter Wonderland: A snowy haven filled with enchanting decorations and engaging activities for all ages. To complement your shopping experience at the Galleria Al Maryah Island, and while stocks last, receive an exclusive limited-edition fragrance with every purchase of The Galleria Gik Card valued at AED 250 or more during this Winter Shopping Season!

Date: December 4 – 26

Abu Dhabi Mall activations: A seasonal market, with special appearances by Santa Claus, will take place at Abu Dhabi Mall and shoppers can also take part in the mall’s ‘Shop & Win’ initiative (December 8-January 7). – TradeArabia News Service




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