About 360 tourism companies from nearly 60 countries will present their products and services at ITB China 2023 that will be held under the anchor theme “Crossing Barriers, Connecting Markets”, from September 12-14 in the Shanghai World Expo Exhibition and Convention Center.

Companies will have a chance to meet with more than 700 selected top Chinese buyers at the event.

ITB China Conference will line up more than 70 outstanding speakers covering 30 thought-provoking topics. New modules on the upgraded ITB China App are available to optimise networking.

China’s premier B2B travel trade show is set to play a crucial role in reconnecting global travel suppliers with the resurgent Chinese market, forging a collective path forward for the industry.

“To meet the needs of the industry over the past few challenging years, we have remained very active in China, developing various event formats and maintaining our commitment to fostering links between the overseas and Chinese travel markets. Now, we are here to get the industry back on track, supporting our global partners to forward their business relationships, and to facilitate invaluable cooperation within the Chinese travel industry,” said David Axiotis, General Manager of Messe Berlin (Shanghai).

Key highlights

On day one, a CEO seminar has been scheduled where 20 senior executives from China's leading outbound and inbound travel companies will set the tone for in-depth discussions on "The Impact of Global Relations and the Economic Situation on China's Inbound and Outbound Tourism Market".

Visitors to ITB China 2023 can look forward to an exciting array of products and services from almost 60 different countries. A wide variety of markets across Europe and the Americas are represented at ITB China.

ITB China continues to strengthen its alliances with key partners. This year, Saudi Arabia will make its debut on the showfloor as the Official Partner Destination. Reinforcing its strategic partnership with ITB China for the third time is Wyndham Hotels & Resorts as the Official Partner Hotel. Trip.com Group has reaffirmed its strong commitment to ITB China 2023 as the Official Travel Service Partner. And Maldives, the Official Island Travel Partner, is set to transform its prime themed travel destination into one of the show's standout highlights.

ITB China Conference is the prestigious ITB China Startup Award ceremony, set to take place on the afternoon of the second day of the conference. This event recognises innovative products and solutions that are driving positive transformations within the tourism industry. The six exceptional nominees for the award are: Shanghai LeChuan Information Technology, Baifan Travel, CBD Technology Foundation, HUIYI Technology, Nearfar and Centific.

ITB China attendees can download the ITB China App and have all the information they need at their fingertips. Visitors can browse the full list of exhibitors, check out live-published photos of the event, as well as the agenda of the ITB China Conference. All content sessions will be made available online on demand for global audiences to follow. In addition, to facilitate further communication and generate more business opportunities, e-business card exchange and instant text messaging functions will be available during and after the event. – TradeArabia News Service