Mindshare Bahrain welcomes Ikea as client
MANAMA, December 3, 2018
Mindshare, a global media agency, has announced an agreement with Ikea for its flagship Middle East store in Bahrain.
The media partnership strengthens the Mindshare – Ikea global partnership, a statement said. Ikea Bahrain is the biggest Ikea in the region.
Omar Mugharbel, chief brand officer of Ikea, said: “We are excited about our new partnership with Mindshare, we believe that together we will be reaching out to the many people of Bahrain in an engaging and creative way’.”
As Ikea’s media partner, Mindshare will be focusing on initiating excitement for this already well-known brand and driving footfall and ensuring the Ikea experience is brought to life across all mainstream media and consumers continue to make Ikea their first choice for their home furnishing needs, said Mindshare.
Vikram, deputy managing director at Mindshare Bahrain, said: “We are excited to add Ikea Bahrain to our client portfolio, as it not only does further strengthen Mindshare’s No. 1 position in the Bahrain market but also as brands we share very similar values about teamwork and striving for innovation.”
Mindshare was born in Asia in 1997 as a startup with a desire to change the media world. Mindshare today is a global agency with 116 offices in 86 countries and billings of $35 billion. It is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. - TradeArabia News Service
