RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, has completed another successful year in the Mena region with over 500 per cent revenue growth in the first half of 2018 in comparison to the first half of 2017.  

 

Additionally, the retargeting technology provider increased the number of campaigns in UAE by 433 per cent in 2017 as compared to 2016. Globally, RTB House witnessed a revenue growth of over 100 per cent for the fifth consecutive year.  

 

“In just five years, starting with an IT team of less than 20, RTB House grew into a competitor that can outperform the top global players. Its most recent success is attributed to implementing deep learning algorithms in 100 per cent of its retargeting technology,” said the company.

 

Additionally, the company recently launched a $5 million Artificial Intelligence (AI) Marketing Lab. The new research division will research and develop cutting-edge mar-tech solutions for both publishers and advertisers. 

 

“Our aim is to invent and develop cutting-edge mar-tech solutions that go beyond state-of-the-art technologies in specific areas of digital marketing,” said Daniel Surmacz, COO of RTB House. “We’ll look for improvements on the sides of both publishers and advertisers. We want to expand our knowledge, technology, and resources to new areas to develop another game-changing solution. One of the most promising areas is improving effectiveness by acquiring new traffic from advertisers”, he added. 

 

RTB House was listed among the top 10 fastest growing companies from the technology sector in Europe according to Financial Times 1000 list. Moreover, in 2018 the company and its technology were awarded for Best Application of AI for Sales & Marketing with the AIconics Award, presented in partnership with Microsoft. They were also presented with the Big Innovation Award by the Business Intelligence Group. 

 

“We constantly monitor and improve our tool but the change that took place last year was a game changer for both our clients and the whole industry” says Tomasz Wnuk, business development director, Middle East & Africa, at RTB House. “Our algorithms precisely predict user choices and shopping behaviours. Thanks to self-learning abilities, we can confidently claim that we’ve boosted overall performance in our campaigns. It also helps us personalise creatives better, showing nearly 50 per cent better outcomes than previous campaigns. 

 

“We are constantly working on improvements to bring new levels of quality and results to our clients,” he added.  

 

RTB House operates worldwide and runs campaigns for global brands in almost 70 markets across Europe, North America, Latin America, Asia and Pacific, Middle East and Africa. It is one of the few companies in the world that has developed and implemented proprietary technology for purchasing advertisements in the RTB model (real-time bidding)—where buyers participate in real-time advertising auctions.  – TradeArabia News Service