UAE-based PAN Emirates Home Furnishings, a leading furniture brand in the region, said it will contribute 1 per cent of its total sales during the month of Ramadan to SENSES Residential and Day Care for Special Needs.

The announcement from PAN Emirates comes as part of their Ramadan campaign #panemiratesgivesback and its enduring commitment towards the welfare of the community in the month of Ramadan, when people around the world welcome this holy month with acts of service, charity &good deeds.

This initiative from PAN Emirates is the second consecutive one. The initiative in 2017 turned out to be a huge success with the total contribution of the 1 per cent of the sales coming up to Dh265,000 ($73,135). This year the noble cause of food distribution in the labour camps has been extensive, so far more than 15,000 food packs have been distributed. The luxury home-grown brand is looking to contribute a larger amount with the support it its customers this year.

Mohammed Katawalla, deputy managing director and group finance director at PAN Emirates said: “This initiative is a selfless act centred around emotions and human values, which we strongly believe in. We are so happy to be able to help Senses through our initiative and commitment of giving 1 per cent of our sale during the holy month.

“Moreover, the holy month of Ramadan is all about giving and like every year, we are giving back with whatever we can to bring comfort to people in need from distributing food in labour camps to supporting the efforts of institutions like SENSES.”

"We understand how challenging it must be to run an institution like SENSES, " said Hridesh Methwani, marketing head, at PAN Emirates.

“The centre phenomenally takes care of every basic and medical need of all the 130 kids, so supporting them with the campaign #panemiratesgivesback is a privilege for us. The awareness campaign has been running on air and we are also promoting it through influencers, not just for the 1 per cent donation that we have committed, but also for generating awareness to support this centre and encouraging people to come forward and volunteer."

Nadia Al Sayegh, owner of SENSES Residential and Day Care for Special Needs said:“We truly appreciate the support extended by PAN Emirates. This generous initiative will certainly help us in providing children with better facilities and amenities. It is a beautiful selfless act which shows how much PAN Emirates cares about the cause we are involved in. We pray that their efforts are rewarded in leaps and bounds.”

SENSES Residential and Day Care for Special Needs is a non-profit organization operating for the last 15 years, providing a home with round-the-clock care for 130 children of different ages. While 80 children are resident in the centre, 50 attend the day care. In addition to special therapies and educational programmes, SENSES focuses on sensory development, physio therapy, medical aid, food, cleanliness, and many activities that help children develop new skills and improve their abilities. – TradeArabia News Service