Reel Cinemas has launched the UAE’s first movie pass membership to celebrate the success of the first stage in the remarkable transformation of the cinemas that also brings unprecedented F&B (food and beverages) experiences for moviegoers.
 
For Dh79 ($21.5) a month or Dh199 ($54.1) for three-months, members have access to unlimited screenings at Reel Cinemas in The Dubai Mall and Dubai Marina Mall every day of the week in Standard Cinemas, said a statement from Emaar Retail.

This also means members can experience the amazing transformation of the cinemas that are ongoing, it stated.
 
"Reel Cinemas – The Dubai Mall now has 14 transformed screens open, with more to come, with a highlight feature of the renovation being the introduction of Dolby Atmos surround sound, which fills the cinema with rich, breath-taking audio from every direction; and Barco Flagship Laser Projectors, across every screen in the Reel Cinemas circuit – specifically designed to fit each theatre, ensuring an unparalleled cinematic experience no matter where you sit," said a company spokesman.
 
"Taking digital technologies to a new level, the tech-savvy Reel Cinemas has also introduced a wholly digital-focused on-ground cinematic customer journey. Every aspect, from purchasing tickets to ordering and collecting delicious food and beverages will be part of a digital journey in addition to making the pre-cinema experience faster," he added.

According to him, Reel Cinemas has launched its new strategy to bring premium F&B to the cinema experience offering more quality choices for movie-goers, with several new partners showcasing their diverse selection of delicacies.

A wide and exciting range of food includes speciality burgers, pizza, cookies, cupcakes, pancakes and a wide range of hot and cold beverages even including the traditional Karak, said the spokesman.

This brings the largest range of F&B experiences for moviegoers in a cinema setting in the UAE, he added.-TradeArabia News Service