Dubai Culture entity to open shop at Etihad Museum
DUBAI, October 21, 2017
The Dubai Museums Company, a Dubai Culture & Arts Authority (Dubai Culture) entity, has strengthened the visitor experience at the Etihad Museum by launching a new museum shop in partnership with At the Top, Burj Khalifa.
The shop opened its doors earlier this month, inviting visitors to discover a range of merchandise inspired by the museum and its brand identity, said a statement from Dubai Culture.
As part of the partnership, At the Top, Burj Khalifa is also providing a roaming photography service for visitors at the Etihad Museum, who can have their picture taken by professionals and pick their photos up at the end of their visit.
Muna Faisal Al Gurg, the managing director of the Dubai Museums Company, said: "This partnership is aligned with our government’s vision of strengthening partnerships between the public and private sectors to establish a sustainable and competitive economy that is based on knowledge, expertise and diversity."
"It also furthers our mandates to support Dubai Culture in developing our museum sector by enhancing the visitor experience and positioning museums as vital centres for the UAE’s community and global audiences to exchange knowledge and cultural dialogue," noted Al Gurg.
"We are delighted to be welcoming visitors to the new Etihad Museum shop, where they will find an exciting range of items to commemorate their visit and deepen their understanding of the museum’s story," she added.
Ahmad Al Falasi, the executive director – Group Operations at Emaar Properties, said: "With our experience in managing leisure attractions such as At the Top, Burj Khalifa, which add to the pride of our city, we are bringing our expertise to managing the retail store at Etihad Museum."
"By showcasing merchandise that underlines the rich heritage of our nation as well as its monumental advancements, we are committed to delivering all visitors an exceptional experience," he noted.
"Etihad Museum is a compelling destination by Dubai Culture that documents our nation’s history and the retail store will complement the strategic vision of Etihad Museum in ensuring that every visitor returns with a memento that will help form lasting memories of our nation," he said.
As part of the souvenir shopping experience, guests will be intrigued by a range of unique merchandise from the ‘1971’ collection to celebrate the year when the union was formed, stated Al Falasi.
"Visitors can own a desk clock inspired by a personal belonging of Sheikh Khalid Bin Muhammad Al Qassimi and a pocket watch that belonged to Sheikh Rashid Bin Humaid Al Nuaimi, presented in a premium wooden box," he revealed.
Guests can also choose between a vintage wax set, a crystal block engraved with an artist illustrated representation of the seven rulers who signed the historic agreement, and a model of the Union House, which hosted the landmark occasion, he added.-TradeArabia News Service
