Dubai is on the fast lane towards becoming a super tech city in years to come and the introduction of ‘Dubai Font,’ Microsoft’s first typeface to be created for a city, reinstates its position as a digital hub, said an industry expert.

Dubai has always been a pioneer for digital revolutions and the implementation of Dubai Font is a testament to the city’s commitment to be ranked first in the digital world, remarked Mirvat Naba, the operations director of Virtue PR, one of the fastest growing communications consultancies in the Middle East.

She was speaking at the recent launch of the Dubai Font by Dubai Crown Prince and Chairman of Dubai Executive Council HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

Designed in both Arabic and English, and extended to include 21 other languages, it is the first font in Microsoft applications and solutions to be developed by a city and to carry its name.

It is not only a digital typeface used for writing but also a form of communication allowing people around the world to express their personalities and feelings in an ever-evolving digital world.

"In Dubai, the wise leadership has always focused on using technology to increase effectiveness of performance in achieving happiness and public satisfaction in the society, be it for creating more jobs, more opportunities, creating a safe city or simply creating facilities for people of all ages and nationalities," remarked Naba.

According to her, the digital evolutions have changed not just the national economy, but also established Dubai’s position as a digital hub.

The introduction of the Digital Font is part of Dubai’s journey to develop the city economically, socially and technologically, stated Naba.

The Dubai Font, she stated, marks a meticulous design that combines the authenticity of the past and the aspirations of the future, crossing all borders and barriers to give every person, wherever they may be, the means to express themselves.

"Dubai Font is truly unique. It is a reflection of the emirate’s new and innovative mark in the digital world, and one that builds a knowledge bridge between the East and West," noted Naba.  

"Based on the main pillars that have turned Dubai into a remarkable symbol of success and tolerance, the font displays a deep understanding of the past and future. It is a pleasure to be a part of a city that sets residents’ happiness as key criteria through revolutionary innovations,” she added.-TradeArabia News Service