Euronews, a leading international news channel, has appointed Myriam Vergne as the new vice president sales for  the Europe, Middle East and Africa (EMEA) region.

Engaged in a strategic business transformation with its ambitious development plan Euronews Next, the top European news channel has reinforced its sales department with the creation of the new position of VP Sales, EMEA.

In her new role, Vergne will lead and manage the Paris, London, Berlin and Dubai offices' teams in charge of sales across EMEA and Latin America starting from April 3.
 
With over 20 years' experience, she is a high-profile and much respected professional in the media industry, said a statement from Euronews.

A dual French-Austrian citizen born in Switzerland, Vergne studied in Paris and graduated with a Master's degree in Business Administration and Marketing from the ISC Paris Business School.

Vergne, who was earlier with The Economist Group, will be based at the Paris office from where she will play a key role in the development of the group's new commercial strategy for the region with the aim of increasing Euronews and Africanews market share and accelerating long-term sustainable revenue growth.
 
Carolyn Gibson, the chief revenue officer, said: "As we embark on our exciting new strategic plan for Euronews, we are simultaneously overhauling the commercial business model as we develop our capabilities and solutions for marketers seeking a meaningful dialogue with our audiences."

With her proven track record and her deep understanding of customer needs, Vergne will be a key element in the delivery of this transformation. "Her leadership and entrepreneurial flair make her a great person to lead the EMEA sales team in this exciting new phase of our development," he added.
 
On her appointement, Vergne said: "I am impressed by the new development strategy of the Euronews Group and specifically its new editorial proposition."

"I am pleased to take part in this incredible transformation, to develop exciting and creative marketing solutions for our customers and position Euronews as a strategic, trusted and key partner for those brands," he added.-TradeArabia News Service