FLC Group, a Dubai-based marketing services agency, organised a fun-filled activation to attract visitors and delegates of Dubai Lynx 2017, the region’s biggest celebration of creative communications which was held at the Madinat Jumeirah last week.

Visitors to the FLC stand were encouraged to write their emotion on the paint-filled balloons and throw it against the wall.

The #HappywithFLC activation attracted huge crowds to the stand, with many coming back to relieve more of their stress.

As souvenirs, mini jars of ‘take a chill pill’ candies were distributed to participants, who were prescribed not more than two tablets everyday by FLC’s ‘doctors’ at the stand.

Commenting on the event, Adriana Usvat and Ganesh Iyer, the managing partners of FLC Group said: "We are thrilled that this activation was so well-received by everyone attending the Dubai Lynx."

"Our two-fold objective was to increase awareness about our services and to communicate to existing & potential clients and partners that they can trust the FLC teams with their brands, campaigns & events, while they remain stress-free," they said.

A solutions-driven Agency, FLC Group is committed to empowering brands to achieve their offline and online communications goals through strategic experiential marketing activities, said the duo.

To date, the team has executed 500+ campaigns for over 50 brands across the GCC region, they added.-TradeArabia News Service