The Bahrain Tourism and Exhibitions Authority (BTEA) has launched a key initiative 'Island Wedding', that positions the kingdom as a prime wedding destination, at the ongoing Jewellery Arabia 2016 expo in Manama.

The kingdom's new wedding identity, Island Wedding, has been designed by a group of international experts from the wedding sector in order to showcase the kingdom’s main offering as a wedding destination.

The objective is to offer newlyweds a variety of options in terms of hosting unforgettable celebrations and spending their honeymoon at the best hotels and resorts in Bahrainm, said a statement from BTEA.

Unveiling the new identity at the Bahrain International Exhibition and Convention Centre, Dr Ali Follad, the advisor at BTEA, said: "The launch of the identity “Island Wedding” comes in line with the Authority’s effort in promoting the kingdom as a wedding destination and attracting couples to host their weddings in the kingdom."

"We have a robust hospitality sector that is appealing to many couples looking for a destination wedding," he noted.

The Island Wedding logo has been inspired by an engagement ring and the lines on the diamond portrayed in the logo represent the services and products offered by the kingdom. A dedicated website along with social media channels has also been launched.

The BTEA is out in force at this year's Jewellery Arabia featuring 14 exhibitors representing various five-star hotels and a few wedding planners including Lala Bella, IQ Art, Jandal Group, and Leaves.

The participating hotels include ART Rotana, Amwaj Islands, Gulf Hotel, Crown Plaza, Sofitel Bahrain, Ritz-Carlton Bahrain, Al Areen Palace, Sheraton Hotel, Movenpick Hotel, Diplomat Radisson, and Intercontinental Regency Hotel.-TradeArabia News Service