Dubai-based holding company Contec Technologies has signed a strategic deal with iMOBMEDIA, an Irish mobile media marketing company to deliver the latest in mobile media advertising services to mobile operators and publishers in the GCC.

The announcement was made during Enterprise Ireland’s trade mission to Saudi Arabia and the UAE led by Charlie Flanagan TD, Minister for Foreign Affairs and Trade. As well as strengthening its position in the region, iMOBMEDIA expects the partnership to create further growth represented in investment and additional personnel in the company’s Dublin HQ, as well as, helping to scale and expand its reach across the fast growing CGG and Mena region.

Mobile advertising revenue is challenging desktop and iMOBMEDIA’s innovative solutions offer a unique advantage in the media advertising space. Combining the technology expertise and market reach of the two companies marks a significant step forward, adding value for GCC customers in an increasingly ‘digital-hungry’ marketplace, and enabling operators to meet their needs and exceed expectations. It’s a real step change in targeting audiences that are digitally savvy and active.

Flanagan said: “Helping Irish companies to build mutually beneficial business partnerships in the Middle East is a key priority for Enterprise Ireland. Today’s announcement by iMOBMEDIA is a great example of what is possible for innovative Irish companies in this dynamic market, and I wish them every success for the future.”

Brendan Conway, CEO, iMOBMEDIA said: “According to a recent report by A.K. Kearney- ‘The GCC Telecom Consumer of the Future’, 42 per cent of mobile customers in the GCC are using mobile Internet and apps, as opposed to 36 per cent in the US and 25 per cent in Europe. With that in mind, we believe there is a clear opportunity for regional operators to tap into and iMOBMEDIA’s mobile ad delivery solutions are the perfect fit for GCC operators to drive high-quality digital ad service offerings that enhance customer experience.”

“iMOBMEDIA has launched new data-driven mobile advertising solutions for operators and publishers globally, enabling to manage millions of mobile user profiles, deliver targeted audiences and ad campaigns. iMOBMEDIA provides an industry leading platform for Data Management and Digital Advertising. We help our customers gain a deeper understanding of their target audience by analysing digital content consumption from the digital ecosystem.  The insights generated from the iMOBMEDIA platform informs our clients media strategies to deliver significant ROI for our customers,” he added.                          

iMOBMEDIA’s success in leveraging Operator’s big data (1st party data) to deliver mobile advertising to targeted audiences makes an ideal extension to Contec Technologies’ range of mobile telecom payment services.

Roy, managing director, Contec Technologies said: “We have massive reach here in the Middle East and Central Africa region incorporating the GCC countries. The Mobile Operators who we currently deal with have more than 300 Million customers. This represents a great opportunity for both iMOBMEDIA and Contec Technologies in partnering to solve the challenges faced by operators.” – TradeArabia News Service