Gamers in the Mena region can now instantly stream movies and TV series by downloading the Icflix app via their Xbox One video game and entertainment system, the company said.

Xbox One users will be able to subscribe to Icflix and instantly watch original Icflix Jazwood productions alongside hit TV series and movies including Qalb Al Asad, Giran Al Saad and Tattah as well an exciting range of award-winning Hollywood movies, such as Lone Survivor, Grace of Monaco and Need for Speed, the internet streaming service said.

Carlos Tibi, founder and CEO, Icflix said: "We are thrilled to announce this partnership with one of the world's leading gaming and entertainment platforms, which will give Xbox owners in Mena, fast and easy access to Icflix's growing library of Jazwood, Hollywood and Bollywood content."

"We are committed to delivering the best entertainment experience. This introduction will further adhere our dedication in becoming the number one streaming service in the Mena and beyond," he added.

"At Microsoft, we're passionate about gaming, but we're also obsessed about entertainment" said Kanta Mirchandani, channel sales lead, Microsoft Gulf. "We know that our fans love to watch movies and TV Shows, which is why we are really excited about this partnership with Icflix to bring the best-in-class streaming services through the Icflix app for Xbox gamers in the region".

Xbox One users in Middle East and North Africa will get a one-month free subscription, when they upgrade their account using any one of the methods of payments available.

Icflix provides a value-for-money entertainment experience with many titles available in high-definition and Dolby Digital plus 5.1 surround sound where available.

The monthly subscription for unlimited access to Icflix is priced at $7.99. Each Icflix subscription allows users to access the service on five Internet enabled devices, such as mobiles, tablets, computers, television sets or gaming consoles.-TradeArabia News Service