Maher Zein, a Swedish R&B singer, songwriter and music producer of Lebanese origin, released his new album at Bawadi Mall in Al Ain by singing parts of his new song to the delight of the audience.

The largest mall in Al Ain, it boasts over 400 shops, representing both international and regional brands, a food court and many casual dining outlets. Family entertainment includes a ski village, rollercoaster, an advanced cinema and a bowling alley plus others.

Bawadi Mall constantly seeks to boost visitors’ interaction by hosting various entertainment activities such as the Maher Zein album launch, thus enhancing the shopping experience for visitors.

"Going beyond shopping, Bawadi Mall has become a special place for expressions," remarked Bassam Saleh, the marketing manager of Bawadi Mall.

Saleh stressed on the continuity of innovative entertainment events throughout the year, and expanding the choice of international orchestras to include the largest number of world cultures and provide sophisticated art for visitors.

According to him, the mall has positioned itself as a center for social activities and interaction. As a result it has become a platform for celebrities to launch their new albums, surrounded by their fans.

"The launch of Zein’s new album at the Mall is a proof that we are not just a a shopping centre, but a destination where visitors can enjoy shopping and entertainment activities, thus consolidating the status of Al Ain city as a destination for tourism, shopping and entertainment in the region,” he stated.

"Bawadi Mall has come a long way in creating a unique shopping experience, mixing music and shopping experience under. This is reflected positively on its position on the UAE’s retail map," he added.-TradeArabia News Service