Leo Burnett MEA, a full service agency, has promoted Ahmad Abu Zannad to the position of regional strategy director for the GCC.

Ahmad is a graduate of Concordia University and worked as head of consumer marketing at Zain in Jordan and Saudi Arabia before moving to Leo Burnett KSA as head of strategic planning. He was then promoted to general manager- Leo Burnett Riyadh a year prior to him taking on his current position, based in Dubai.

Ahmad is a published writer in the fields of brand strategy, marketing and advertising strategy. His publications include two books and several articles.

Kamal Dimachkie, executive regional managing director, Leo Burnett GCC, said:  “This is a highly dynamic phase for us and I am delighted that Ahmad will be leading the strategic planning charge. He has exceptional qualifications, broad experience and a very rich perspective, having worked different sides of the industry and delivered results. I am convinced he will be adding considerable value to our thinking, our product and our clients’ businesses and brands across multiple industries.”

Since its inception in 1981 as the first multinational agency in the region, Leo Burnett Middle East and Africa has grown into a comprehensive integrated communication network. It is a full service agency, offering brand planning, account management, creative/design-print production, below-the-line (BTL), corporate communications, digital communications, direct marketing, database management, event management, interactive marketing/CRM, promotional marketing, retail marketing, market research, media planning and buying, public relations, product launches, outdoor advertising and sales promotion.

Leo Burnett Group MEA is headquartered in Dubai with offices in Abu Dhabi, Doha, Riyadh, Jeddah, Kuwait, Beirut, Amman, Sulaymaniyah, Erbil, Cairo and Casablanca, and an affiliate office in Algeria.

Leo Burnett MEA is a part of Publicis Communications, a wholly owned subsidiary of Publicis Groupe. – TradeArabia News Service