Hotwire PR, a global communications consultancy, said it has entered into an exclusive co-branded partnership with Dubai-based Active (Digital. Marketing. Communications) as part of its regional expansion plans.

The agreement, which sees Hotwire extend the number of its global network of offices to 12, is aimed at offering clients pan-regional communications support and global opportunities for its staff.

Active D.M.C becomes the second of Hotwire's global network of affiliates to join its exclusive co-branded partnership scheme, following on from Amsterdam-based Yellow Communications.

Active D.M.C is one of the region's leading communications consultancy serving GCC (Gulf Cooperation Council) and Levant (Lebanon & Jordan) with an impressive client list which includes Revlon, Xerox, Parrot and JP Morgan Private Bank.

Independently owned, the agency has worked with Hotwire on a non-exclusive basis for the past ten years for clients including Ruckus Wireless, Seagate and Ciena.

The agreement will see Active D.M.C add the Hotwire logo to its existing brand identity and will significantly deepen the operational relationship between the two companies.

The partnership gives the company access to Hotwire's global sales, marketing and HR resources while Hotwire will benefit from Active's deep experience and network across the Middle East.

Both companies will work together not just on supporting existing clients but on targeted business development across the region.

Andy West, the chief development officer at Hotwire, said the agreement will bring benefits not just to clients looking to target this prosperous region but to the firm's 180 staff.

"Working together, we can tap into a wider talent pool while offering our staff the sort of international opportunities that today's young PR professionals are looking for. We're delighted to be teaming up with Active D.M.C and to building a strong EMEA offer for our clients and to providing career possibilities for our people," he noted.

Louay Al Samarrai, the co-founder and joint managing director said: "At Active we are always looking to evolve and enhance our solutions and services and this partnership gives us the support and access to the very best that the communications industry has to offer."

"Working closely with Hotwire, we can effectively tap into a much wider network of prospects, services and skills and provide our regional client base with a broader range of solutions to their communications needs," he observed.  

Brendon Craigie, the Group CEO at Hotwire, said: "Clients understandably want to work with the best partners throughout the world. We are driven by a desire to deliver the best possible international results for our clients."

"By aligning our award winning team and strategic presence in Europe, North America and Australasia, with outstanding regional partners like Active D.M.C, we believe we bring a compelling alternative agency model to the once size fits all global agency model," he added.-TradeArabia News Service