Geometry Global, one of the largest international brand activation agencies, has launched a bespoke marketing consultancy offering – Geometry Global Intelligence (GGI) – in Europe, Middle East and Africa (EMEA).

The platform is designed to advise and support marketers and brands on all elements of purchase-journey marketing using astute data, research and expertise.

Geometry Global Intelligence will enhance the agency’s offering across a number of key areas, including market analysis, objective-setting, new product development, customer journey understanding, innovation and retail strategy, customer experience management, and investment prioritisation.

The offering utilises a unique set of tools, built by Geometry, including both its Purchase Decision Journey (PDJ) and Leonardo platforms.

The tailored tools combine human and behavioural insight with data, predictive modelling and powerful algorithms. These identify purchase conversion (the moment a consumer decides to buy a product) opportunities to drive efficiency and effectiveness of marketing investment.

Geometry Global Intelligence launches across United Arab Emirates, Germany, France, Italy, Russia and South Africa, having already been successfully trialled in the UK.

Integrated within the agency, each participating office will have a dedicated specialist team available to provide a bespoke service to clients.

The consultancy is led by EMEA chief executive Pietro Leone and overseen by Cesar Montes, chief strategy officer EMEA and global chief intelligence officer. Regionally, GGI is run by Nick Walsh, the general manager, and Aslan Patov, Geometry Global intelligence consultant.

Leone said: "Geometry Global Intelligence works with clients to help transform their business performance by identifying efficient and effective solutions using a unique methodology."

"In this changing marketing landscape, Geometry Global Intelligence provides the answers and gives them the confidence to invest in creativity that truly changes consumer behaviour, and drives conversion," he stated.

Walsh pointed out that with regards to the way the Middle East retail market works, brands either have a business concern or business opportunity. "Intelligence uniquely identifies acute conversion possibilities using a combination of bespoke research and analytical tools, and expert consultation. This offering is the first of its kind in the region," he noted.

Further commenting, Patov said, “We find pivotal moments to help businesses grow, reach their targets, and keep customers and shoppers happy. Our tools are designed to help us navigate through the market, empower marketing decisions and invest in solutions smartly, and with confidence.”

UAE is among the fastest developing nations, providing companies with various growth opportunities to reach the right audience. Therefore, the ability to identify the journey people follow from the moment a need arises to the time it is fulfilled is a key factor to success in the region, he added.-TradeArabia News Service