Meraas Holding, a Dubai state-owned property firm, has signed up VRstudios, a leading virtual reality (VR) company, to provide wireless VR experience at Hub Zero, the first immersive entertainment park in the Middle East region.

Headquartered in Bellevue, Washington, VRstudios is the industry’s premier company offering a collection of unique capabilities to the entertainment and commercial enterprise industries, through its unprecedented platform and turnkey systems.

It is a specialist in providing wireless, full-motion and multi-user VR experiences for entertainment and enterprise customers.

VRstudio’s installation represents the first and only wireless VR experience to be provided for the immersive entertainment park scheduled to open next month.

An ambitious project being developed by Meraas, Hub Zero will offer innovative experiences created in partnership with leading game developers including Electronic Arts, Capcom, Konami, Microsoft and Square Enix.

Targeting visitors aged 10 and up, the hitech indoor entertainment destination includes thrilling rides and attractions developed exclusively for Hub Zero located at City Walk, a dynamic open-air shopping and entertainment destination in Dubai.

Based on world-renowned intellectual properties in the gaming industry, the park delivers a truly unique gaming experience, utilising the latest in cutting-edge virtual technologies.

On the project win, Charles Herrick, the CEO and company founder, said: "VRstudios is excited to be selected by Meraas for Hub Zero, a monumental milestone for the VR industry and our company’s first installation in the Middle East."

"When many companies are only talking about the possibilities of VR, we are delivering to enterprise customers around the world. It is rewarding to see how our distinct capabilities are recognised and valued by world-class companies, such as Meraas," he added.

Herrick pointed out that VRstudios is providing real business solutions and significantly transforming numerous industries, such as entertainment, aerospace, health care, construction, and architecture and design.

VRstudios’ technology architecture allows its customers to continuously adapt and take advantage of the newest breakthroughs in VR, he noted.

Jean Marc Bled, the general manager (Leisure & Entertainment) at Meraas, said: "We are proud to partner with such a revolutionary leader to provide the best interactive and immersive VR experiences to our visitors of all ages for a fun-filled day out where they can relive some of their most thrilling fantasies."

"No other VR company provides the technology capabilities and a long-term customer-focused experience for VR enterprise customers like VRstudios, and the experiential entertainment they provide for Hub Zero will challenge visitor perceptions and revolutionise how gamers see and experience video games," he added.-TradeArabia News Service