Nissan takes on the ‘Dabbawala Challenge’ in Mumbai
DUBAI, March 3, 2016
Nissan has teamed up with India's fast-bowling cricket legend Zaheer Khan and the UK's popular Fifth Gear presenter Jonny Smith, in a challenge on the streets of Mumbai, in the build up to the ICC World Twenty20 India 2016 and as part of the ongoing Nissan Trophy Tour.
The firm set out to prove which was fastest through the busy city roads and streets of Mumbai: car, bicycle or one of the famous Dabbawalas, said a statement.
The Dabbawalas have established themselves over the past 100 years as a mainstay of food delivery in Mumbai and are renowned for their speed and accuracy in one of the world’s busiest cities, it said.
The challenge: Zaheer Khan and Jonny Smith navigate the streets in a Nissan Sunny to try and deliver the ICC World Twenty20 Trophy to a local school before the Dabbawala can deliver lunch to the school’s head coach by bike and train.
This journey can be followed through a series of three short films, starting at Mumbai's Churchgate Station, moving all the way across South Mumbai, culminating in a grand finale chase to the Bright Start Fellowship International School.
The video is available to view on all Nissan’s Social Media channels and will debut on YouTube. - TradeArabia News Service
