Novo Cinemas, a leader in the film exhibition market in the Middle East, has announced plans for further expansion following the launch of its newest movie theatre at Dragon Mart 2, Dubai, UAE.

The theatre at Nakheel’s new retail complex boasts 1,800 seats across 12 screens, the latest in film exhibition technology, spacious seating and luxury amenities.

The grand opening of Novo Cinemas Dragon Mart 2 showcased the premiere show of   Concussion, featuring Hollywood great Will Smith, along with traditional Chinese entertainment including dragon dances, martial arts, a traditional Chinese tea ceremony and calligraphy art.  

Top artists from China delighted the audience with their performances and every guest received a calligraphic memoir of the magnificent launch party.

Novo Cinemas CEO Debbie Stanford-Kristiansen said: “We are extremely proud to welcome this latest Novo Cinema address at Dragon Mart 2. This new venue is in line with our vision to offer a truly memorable experience from start to finish to the Middle East’s cinema lovers."
 
As part of its expansion plans for 2016, Novo Cinemas will increase its contracted screen count from 129 in 2015 to over 200 in 2016 and will launch a number of additional locations including the much anticipated IMG World of Adventures, the World’s largest temperature controlled Indoor Theme Park in Q2 as well as at the North Gate Mall in Qatar.

Part of this year’s strategy will also see the unveiling of the newly renovated Dubai Festival City multiplex including 7-star and Imax and a further expansion of six additional screens, and the Ibn Battuta Mall Multiplex including two 7-star with a dedicated VIP lounge as well as renovations at both Megamall and Buhaira locations, ensuring all Novo locations are offering a Premium customer journey and experience.   - TradeArabia News Service