The MBC Group, a leading free-to-air satellite broadcasting company, is set to discuss the shifts in consumer behaviour and technology that are reshaping TV and media at an industry event in Dubai on January 10.

To be hosted by communication technology leader Ericsson, the Change Makers Forum aims to acknowledge the effects of digital technology in the society, as they are spreading far beyond the ICT industry.

Rafiah Ibrahim, the president of Ericsson (Middle East and Africa), said: "This transformation is fueling the Networked Society, a society in which mobility empowers every person and every industry to reach their full potentials."

"New innovations and players are shaping several industries and we want to participate in the discussion to enable a sustainable future for all parties," he noted.

Ali Jaber, the group TV director of MBC and dean of Mohammed bin Rashid School of Communications, American University in Dubai, will talk about the convergence between over-the-top (OTT) and TV and how this transformation is shaping the media industry, it added.
    
He will also highlight the importance of content for TV and media, how ICT is transforming the converged media experience, and how technology tools can help the industry to grow.-TradeArabia News Service