Wacom, a global leader in marketing and distribution, has appointed Ed Neumann as senior vice president to develop and orchestrate the global marketing activities for the Creative Business Unit.

Neumann will develop overall marketing strategies and plans for the full product life cycle to ensure that Wacom products and programmes are customer-driven, well positioned and launched to trigger maximum customer excitement and drive demand.

"With our recent reorganization into global business units, we needed a world class global marketer who thinks big and out of the box,” said Jeff Mandell, executive vice president Branded Business. “Ed’s strong leadership skills, product positioning experience, and innovative and creative approach to marketing will ensure our creative business continues its exceptional growth.”

“I was attracted to the company’s mission to serve the world’s most creative professionals,” Neumann said. “As the creative market leader, Wacom has a tremendous opportunity to continue to truly inspire creativity and accelerate growth through innovative marketing.”

Prior to joining Wacom, Neumann held leadership roles at Hewlett-Packard during a 15-year tenure focused on product marketing, new business creation and developing new solution/service business models. Most recently, he was Hewlett-Packard’s Senior Marketing Director for Global Home Printer Business.

Neumann holds a MS from Stanford University and a BS from Oregon State University. – TradeArabia News Service