Masafi, a leading producer of premium drinking water in the Gulf Region, has appointed Leo Burnett Dubai as its creative agency, following a competitive three-way pitch.

Effective immediately, the assignment spans traditional advertising solutions, corporate communication campaigns, and strategic planning.

The agency immediately set itself apart in the two-month-long, multi-round pitch process thanks to its innovative approach to communications and strategy development, a statement from the company read.

“From the very beginning, Leo Burnett demonstrated creative thinking skills, strategic prowess, and a deep understanding of consumer touch points – key ingredients for any successful communications campaign,” stated Masafi CEO Reginald Randall. “We are proud to be joining forces with an agency that has, over the years, continued to stretch the boundaries of what is possible in the world of advertising.”

Kamal Dimachkie, executive regional managing director at Leo Burnett, added that their goal is to ensure that the business continues to differentiate itself in the eyes of consumers as the UAE’s only manufacturer of natural drinking water bottled at source.-TradeArabia News Service