Viva, a leading telecommunications operator in Kuwait, has signed a partnership deal with MBC Group, which will allow its customers to pay subscription fees of Shahid Plus, a premium video-on-demand (VOD) service in the Arab world.

In an initiative that is the first of its kind in Kuwait, Viva’s customers can pay subscription fees from their mobile devices, said a statement.

The agreement became possible because of the strategic partnership between MBC Group and Intigral, a leading digital hub in the Middle East, it said.

Through this agreement, Viva’s customers will be able to enjoy receiving the paid package from Shahid Plus to watch the latest movies without commercial breaks along with premium TV shows and series for KD2 ($6.5) only, where payment will be settled without a credit card, but directly charged to Viva customers’ monthly post-paid bill or debited from their prepaid account.

Anoud Motheeb, marketing director, Viva, said: “We are pleased to bring the latest and most advanced innovations to our customers, and through our partnership with MBC Group we are delivering the best viewing experience to them.

“Viva is dedicated to create new and innovative ways to reach out to its customers and present them with exciting new products and services that meet their needs and expectations.”

Abe Naga, head of Digital at MBC Group, said: "We're delighted to partner with Kuwait’s fastest growing telecom operator as a first step to present Shahid Plus service to its customers and offer them a different payment method.

“Shahid Plus became as a value added service to Shahid the most popular and successful premium video-on-demand (VOD) service in the Arab world, which we always proud and working to bring all that is new.” - TradeArabia News Service