Infiniti Middle East has appointed Four Communications as its new PR agency for the region.

This announcement builds on the recent appointment of Craig D’Silva to lead the automobile manufacturer’s PR and corporate communications activities across, the Middle East and Africa (MEA).

The dedicated PR function will integrate with Infiniti’s regional marketing activities, headed by Francesca Ciaudano, deputy general manager, marketing and PR, said a statement from the company.

D’Silva brings with him more than eight years of regional corporate communications and automotive PR experience, including work for major automotive brands such as BMW, MINI, Ferrari and Rolls-Royce, it added.

Speaking on the appointment, Ciaudano said: “As the Middle East’s fastest growing premium car brand in the first quarter of 2015, we know the importance of effective communications.

“The creation of a dedicated PR function and the appointment of a new agency allows us to increase the focus of Infiniti’s communications here in the region. We are delighted to welcome D’Silva and the Four agency team on board,” she said.

“His background and specialist knowledge will provide Infiniti with a valuable asset and will enable us to communicate our progress as we drive the business forward,” she added. – TradeArabia News Service