Dubai will play an integral role in the $20 billion digital signage industry due to the state of the malls that are being developed in the Emirate, said the organisers of an upcoming signage and imaging show in the UAE.

Sign and Graphic Imaging Dubai (SGI Dubai 2016) show will be held from January 10 to 12t at the Dubai World Trade Centre.

The digital signage avenues have witnessed a rapid growth surge in the region, added International Expo Consults (IEC) part of Falak Holding. The global digital signage market is also expected to touch $20.03 billion by 2020; according to a new study by Grand View Research.

SGI Dubai 2015 had several innovative digital signage products on display, for both outdoor and indoor deployment, noted Abdul Rahman Falaknaz, chairman of IEC.

“Due to the infrastructure expansion initiatives by the government, the digital signage industry is set to witness an upsurge in investment by the year 2020,” he said.

“Old equipment is slowly and steadily being phased out to usher in new technology. This growth translates into large scale opportunities for printers, raw material suppliers and print equipment suppliers. Growing demand from industries such as retail and healthcare is expected to drive the local and regional market in the coming years.”

This forum will also include seminars and workshops conducted by industry experts. The show will have a dedicated pavilion for the Digital Signage industry. SGI Dubai 2015, an official DSF event welcomed over 400 global exhibitors from across 34 countries and registered over 12,781 trade visitors from 78 countries.

“Digital signage is considered to be more strategically beneficial in the market in comparison to static signage as the content which updates more often can be digitally be updated,” said Sharif Rahman, CEO, IEC.

“Apart from that, digital signage has the capacity to be compatible with image capturing devices, imbedded touch screen and motion detection devices. The extensive utilisation across a vast gamut of industrial sectors as an efficient platform for interactive advertising and curtailed costs of installation, maintenance and purchase also predicts in the spiral growth and future of the signage market.”

“There has been a renewed zest and enthusiasm from our digital signage exhibitors from across the globe especially UAE, Qatar and Saudi Arabia. GCC and Mena regions have created a huge demand for the sign, graphic and imaging industry with several high-end malls, new airports, industry exhibitions around the clock and launch of many other upscale clusters,” added Rahman.

Sign and Graphic Imaging Dubai (SGI Dubai) is a converging point where visitors and exhibitors can reach out with architects, sign makers, print and production manufacturers, media agencies, real-estate developers, brand and image consultants among others. – TradeArabia News Service