Grayling, a leading global communications consultancy, has appointed Nicola Gregson as new managing director of its rapidly growing Dubai office.

With more than 20 years of global PR experience, eight in the Middle East, Gregson brings to Grayling extensive industry knowledge, especially in relation to corporate communications, consumer, business-to-business and issues and crisis communications, said a statement from the company.

Gregson moved to the UAE from the UK in 2007 and has provided high-level strategic counsel to many of the region’s leading brands.

She is also an active senior member of the region’s Public Relations industry and is a board member of the Middle East Public Relations Association (Mepra).

Loretta Ahmed, the CEO of Grayling Middle East, Turkey and Africa (Meta) said: “Gregson’s experience in driving business growth, building strong client relationships and implementing award-winning communications campaigns will add huge value to Grayling, as we continue to drive our dynamic offer across the Meta region.”

The appointment comes close on the heels of several key account wins for Grayling Dubai, thus reflecting the strong growth the company has experienced across the Meta over the past two years.

On her appointment, Gregson said: “As with most industry observers, I’ve been a huge admirer of Grayling’s growth across the Middle East region over the past two years. I’m very much looking forward to working with the team to build on the great work that they have been doing and to continue to deliver world-class, client focused campaigns.”-TradeArabia News Service