Leading media marketing company OMD has topped a media networks index in both the Middle East and North Africa region and across the world.

The fifth annual Effie Effectiveness Index ranking are based on the finalist and winner data from all the Effie Award competitions of 2014 and serve to measure agency effectiveness in driving real business results for their clients, said a statement.

Based on last year’s scoring, OMD ranked first globally in the ‘Most Effective Agency Network’ list with a total of 508 points, while the Mena office has tied for the top spot of individual networks in the region with a total of 94 points.

OMD Mena won seven awards at the 2014 Effie MENA Awards, the most by any media network in the competition.

Elie Khouri, chief executive officer of Omnicom Media Group Mena, the holding group of OMD Mena, said: “We are proud to share this recognition with our colleagues across the network as well as our clients, who allow us to always aim higher with their campaigns. Effectiveness is exactly was OMD is built for so this accolade means a lot to us.

“More than ever, OMD is committed to designing impactful marketing campaigns that deliver stronger business results. Collaboration, advanced analytics and smarter ideas empower our people to deliver this, day-in, day-out.” - TradeArabia News Service